At Betty Rides, the team has been putting in some hours. We have held focus groups with women snowboarders to get innovative ideas flowing and the do’s and don’ts taken care of. We also have an online mailing list where girls get to win Betty gear in exchange for their opinion about our designs, color palette, and special features. We have received some great input from these snowboarders. Betty Rides is going to blow up again this year.
Our team is also blowing up. We have added three more riders to our team to make a total of 16 riders. Katy Kolego is seen here clearing over the BUS. That’s right, this girl gapped the bus. Katy is an Oregon local, but right now she is in Austria coaching for a camp.