Big Bear Announces Changes To Marketing Department

Big Bear Lake, Calif., Monday August 22, 2005 – Big Bear Mountain Resorts
(BBMR), Public Relations Director, Brad Farmer has accepted a new position
as Editor of the new Future Snowboard Trade News magazine and will be
relocating to North County, San Diego. Farmer will be working fulltime at
BBMR through August 26, 2005 before making the move. In addition, he will be
following through with the Hot Dawgz & Hand Rails event scheduled for
Saturday, September 17, 2005. “It has been an incredible run working at BBMR
and I will deeply miss all of my coworkers. There is an amazing group of
individuals behind the scenes at BBMR and it has been an honor to work with
all of them. I am looking forward to my new opportunity with Future Action
Sports Group and most of all continuing to work within the snowboard
industry,” said Farmer.

Farmer began working at Bear Mountain prior to the 2001/2002 season, taking
on the public relations efforts for the resort and working closely with
General Manager, Brent Tregaskis and then, Director of Marketing, Genevieve
Gunnarson. The team was focused on returning Bear Mountain to a leadership
role in terrain park development and freestyle snowboarding. “That was the
year in which we introduced the first ever All-Mountain Freestyle Terrain
Park, making the decision to build and place jumps and jibs in all suitable
locations around the mountain,” stated Tregaskis.

In the Fall of 2002, Snow
Summit Ski Corporation purchased Bear Mountain merging the two rivals
together into a new entity dubbed “Big Bear Mountain Resorts”. Farmer was
promoted to Public Relations Director for both resorts and after the
departure of Genevieve Gunnarson, the next year, he began working with
longtime Marketing Director, Chris Riddle, Consultant, Chris “Gunny”
Gunnarson and Assistant Marketing Director, Kim Hermon on defining Bear
Mountain as the largest and most youth focused terrain park in the world.
“Once the merger was complete, in 2002, we were able to reposition each
resort toward more defined market segments. We were given flexibility to
introduce Bear Mountain as “The Park” and create the most progressive
terrain park in world,” continued Tregaskis.

After just four years, Bear
Mountain is now ranked in the top five parks in North America. “It has been
a wild ride over the last four years and I wouldn’t change a minute of it!
Working at BBMR has been much more than just a job, it’s been about being a
part of creating something truly revolutionary,” explained Farmer. He added,
“I don’t expect BBMR to skip a beat with my departure; Chris, Kim, Gunny and
Brent will bring in a great replacement for me and they will continue on
without looking back. Big Bear will continue to be the progressive leader in
the world of snowboarding with the only youth focused All-Mountain Park in
the country and a determination to be the number one place to learn to

The second installment of Hot Dawgz & Hand Rails will not be affected by the
changes. The BBMR marketing department will continue with several important
initiatives including the announcement of a new professional snowboarding
team, launch of a new website, release of the new park movie “No Big Deal”
and the return of The Park Wide Open #3 coming February 24 through March 2,

The search is on for a replacement for Farmer. BBMR is seeking individuals
with experience in media relations, communications, youth marketing, events
and ski and snowboard industry relations. Resumes can be sent to Kim Hermon
at or P.O. Box 77, Big Bear Lake, CA 92315.