Billabong Launches Web Site, Media Room

Irvine, CA – January 8, 2004 – Billabong launches new website and integrates media room togive the site a makeover, and unify the previously fragmented sites of BillabongEurope.com,BillabongAustralia.com and Billabong-USA into one comprehensive site.

In addition to a fresh, image-driven look, quick loading, and simple navigation, the site is muchmore user-friendly and informative covering all facets of the Billabong surf, skate, snow, andwake culture. The site also features a global news section, international team profiles,information on Billabong’s global events and direct links to all official Billabong websites,including BillabongGirls.com, BillabongOdyssey.com, BillabongXXL.com and BillabongPro.com.

Other new additions to the site include a redesigned dealer locator, which will enableconsumers to find the closest Billabong retailers in their area. The dealer locator can be foundin the all-new menÕs Product button, which features lifestyle shots of our athletes in the latestgear and individual product shots of some of the seasonÕs hottest fashion trends. Consumerswill also be able to shop for Billabong online through our online affiliate specialty retailers thatare known for their extensive inventories and knowledge of Billabong products.

“We are pleased with the initial reaction from our consumers and retailers following our softlaunch in December and look forward to adding Billabong Juniors, Billabong wetsuits andBillabong Snow to the mix in the upcoming seasons,” said Royce Cansler, Director of SpecialtyRetailer Relations for Billabong USA. ÒIt will be exciting for everyone to be able to see freshproduct on the site every 90 days as the Billabong lifestyle continues to evolve and moveforward.”

The world’s leading big wave website, www.billabongxxl.com, also has a new look for the 2004big wave season to include coverage of all major XXL swells globally, general information andsurfer profiles. In addition, the previous XXL sites are archived for reference.Users can also click on the new Billabong Media Room, a dedicated media resource designedexclusively for press as a resource tool to allow media the ability to access information andimages.

The Billabong Media Room features the Billabong media kit to include surf/culture throughBillabong’s company history, corporate facts, executive bio, etc., a press release page andNewsletter page featuring the Bong Chronicles where users can access and download currentand archived press releases and newsletters.

Other useful components within the site include an athlete page and photo gallery pagedesigned for users to learn more about Billabongs world-renowned surfers, skateboarders,snowboarders and wakeboarders through athlete bios, stats and images. The photo galleryallows users to access athlete images, both lifestyle and action. Coming soon as an addedfeature to the site will be a dedicated movie clip menu showcasing highlights of all moviesBillabong has done since the inception of the brand.

Additionally the Billabong media room has a product placement page and advertising page toshowcase Billabongs presence and publicity in regional and national publications as well asBillabongs current and archived national mainstream/endemic and nonendemic advertisingcampaign.

To check out the Billabong Media Room visit http://mediaroom.billabong-usa.com and click onregister as a new user.

Convergence, LLC was instrumental in creating the new product page and solely responsible fordesigning the Billabong Media Room. Convergence, LLC is an interactive agency providingeMarketing services for customer acquisition, eCommerce, and customer retention applications.For more information visit www.convergence.net.

www.billabong.comhttp://mediaroom.billabong-usa.com