To continue the momentum of their highly successful Juniors line, Billabong has announced the hiring of Candy Harris to the position of Brand Manager to the Juniors Division.
Harris brings with her big brand marketing experience from her position as Executive Director of Marketing and Promotions at The Familie, a leading action sports marketing and athlete management agency. With a background in trend research, marketing, promotions, public relations, and advertising, Harris is well-positioned for her new role. Listed in Sportswear International’s Who’s Who 2002 Edition, Harris often plays a role in educating mainstream America about youth culture in regards to the action sports industry.
Promoting the industry, as well as the athletes, has been the focus of her career to date, and will continue to play a significant role in her duties at Billabong.
“I feel honored to have been a part of The Familie’s success, working along-side people I truly admire, and now feel equally fortunate to join such a talented team at Billabong. I’ve watched the Juniors division build momentum over the past couple of years to the point where they are now ready to take the brand to the next level. With a team comprised of some of the most progressive female athletes in action sports, I am excited to continue Billabong’s commitment to ‘girls who ride,’ while also helping to introduce the brand to a growing action sports-driven juniors youth market.”