SEATTLE (January 29, 2002) – Black Dot®, a leader in technical boardwear “without the sticker shock,” has added three new riders to complete its nine-member team for the 2001/2002 season, announced Vice President of Sales Roger Bird.
The new team members include 2002 Winter Olympic-bound Jasey-Jay Anderson of Sainte-Jovite, Quebec, Canada. Anderson is a two-time World Cup Giant Slalom champion, 2001 FIS World Cup Overall Boardercross champion and one of the sport’s most versatile and intense riders. Anderson is expected to reach the podium at the Winter Olympics next month in Salt Lake City.
Also joining the Black Dot team is Boulder, Colorado resident David Dowd, a legend in the industry. Dowd, owner and head coach of the Dark Horse Racing Team-a high-profile Boardercross team-is also head boardercross coach at Windell’s Snowboard Camp in Mt. Hood, OR. Dowd is a five-time X-Games Boardercross finalist and has over 70 World Cup titles to his name.
Layne Knaack, of Mammoth Lakes, CA has been riding for 13 years, yet is only 19 years young. He has competed in five finals at the Grand Prix and Triple Crown events and was fourth at the 2000 Junior Worlds and placed second at the open-class USASA Nationals in 2001. Knaack currently rides for Nitro, 93/94 and the Grenade Posse. After competing in the Grand Prix, Triple Crown and U.S. Open this season, he heads off to film Full Metal Edges, a new Grenade Gloves film due out next fall.
The three new riders round out the nine-member Team Black Dot®, which includes: Big Mountain Rider and industry icon Rocket Reeves of Truckee, California; Jason Elms, an accomplished snowboard/ski mountaineer, climber, hiker and mountain biker from Jackson Hole, Wyoming; 2000 USASA National Halfpipe champion, Skye King Laskin, of Incline Village, Nevada; Jr. National Team member Marcus Adolf of Park City, Utah; and Vera Janssen, of Incline Village, Nevada, who held a 124th ISF world ranking in 2001.
Team Black Dot is managed by Greg Manning, a former New England Cup Halfpipe champion, Killington Big Air champion and Boardercross finalist. Manning, who is based in San Diego, California, was named Black Dot field promotions coordinator in October 2000.
“Black Dot’s Team Rider Program supports a great group of both world class and established athletes as well as some up-and-coming competitors,” said Bird. “We are proud to have these riders represent Black Dot on the hill. Not only do they provide great exposure and visibility for the brand, but we look to them for crucial product feedback in the development of future lines.”
This season, all team riders will be outfitted in Black Dot’s new “Pro Series” collection of technical performance snowboarding apparel. The collection features Black Dot’s proprietary HV3(tm) HydroVent(tm) 3-Layer waterproof-breathable technology and will have limited distribution targeted primarily to core snowboarding shops. In addition to the growing team rider program, Black Dot is enhancing its brand exposure through its support of the 2001/2002 Chevy Truck U.S. Snowboard Grand Prix. For the second season, Black Dot will participate in the Industry Demo Village at each tour event.
Based in Seattle since the early days of snowboarding-1992, to be exact, Black Dot® boardwear is designed, developed and marketed by Pacific Trail, Inc., a leader in authentic recreational outerwear for men, women and children for over 50 years. Black Dot products are available nationwide in specialty sporting goods and sporting good chain stores. Additional distribution information and resources are accessible via the web site: www.black-dot.com