Non-Traditional Sizing Offers Active Women Room to Move
Portland, Oregon – January 18, 2002 – Only one short year after the launch of the first-ever all-female, progressive snowboard company, Chorus Snowboards has announced the launch of its soft goods line. The premier collection will include knit tops and bottoms, nylon windbreakers and warm up pants, hoodie and pullover sweatshirts, long and short-sleeve T-shirts and beanies, as well as a limited offering of bags, hats, belts and socks. The line will make its debut at the SIA trade show in Las Vegas in February 2002.
In keeping with the company’s motto of team-driven and athlete-designed product, the entire Chorus team was instrumental in the design of the apparel collection.
Interestingly, the team chose to build the line without traditional sizing as in other women’s lines. The sizes are cut for the lifestyle of women who are involved in active sports. No scoop necklines or tight curved sizing. Rather, the sizes are true to all shapes and forms of women instead of just the younger, junior demographic. As an example, a Chorus medium would be comparable to a youth extra-large.
“The vision of Chorus Snowboards since the inception of the company was to inspire and affect a nearly neglected audience,” says Georell Bracelin, Chorus’ Brand Manager. “In our first year, the response has been phenomenal and with the launch of the apparel line, we hope to personalize and perfect lifestyle clothing and gear that is offered to females in the snowboard industry.”
Color ways and design elements were carefully chosen with board graphics and fashion trends in mind. The original Chorus logo is maintained on nearly each piece, designed to reinforce the newly emerging image in the market. Price points will range from $15.00 for hats and beanies to $66.00 for jackets and hoodies. The line will be sold through independent and specialty stores nationwide in August 2002.
Chorus snowboards are built with women in mind, offering customized flex and shape with a strong focus on freestyle performance. Although each rider worked with an artist to design a graphic to suit her personality, Chorus boards are not signature models. The team worked closely together to test, ride and collaborate on design of the entire line. Chorus offers snowboards in five lengths from 142cm-157cm with retail prices at approximately $399, and a new kids collection in two lengths – 118 and 128 with a retail price of X. The product is sold at select specialty snowboarding stores worldwide.