CONTOUR Returns to POV Camera Market With New Ownership
A little more than a year since CEO Marc Barros announced he was leaving to pursue other opportunities, Contour POV cameras are back under new ownership led by Danny Lysenko, an executive who comes to the POV market after heading up Apple’s worldwide reseller operations, and previously, a five-year tenure with Wal-Mart, serving as the retail giant’s vice president for three years.
Barros founded Contour in 2004, and in a letter to consumers and his team, explained in March 2013 that he was stepping down because “the company needs fresh legs and a leader with a different set of experiences,” noting that the explosion of the POV market presented new challenges and competition. Amongst the players, Sony and GoPro have been two leading brands that have taken a significant portion of the market share. Lysenko, who moved to Provo, Utah in December to head up the Contour at its new headquarters, has plans to take back a piece of that share and put the company back on the map. Here’s more from Contour:
Provo, Utah (April 3, 2014) – CONTOUR, pioneers of the action sports camera industry, is now under new ownership and is once again a key contender in the Point of View (POV) camera market. After completing a financial overhaul, reorganizing its plans for new product innovation and building a framework for vastly improved distribution, CONTOUR is back on the map as a legitimate player in the POV world.
CONTOUR is already focused on regaining market share through select distributors worldwide. The brand's financial outlook is solid with key retailers committing to the product line in every target market.
"The aim is clear—we want to create a world class company to support this world class product," said Danny Lysenko, CEO of CONTOUR. "While recovering CONTOUR’s position in the market, we'll continue the long tradition of being at the forefront of innovation and bringing to market beautifully simple, yet ultimately professional cameras."
In the coming months CONTOUR plans to launch new cameras that feature the same award winning, streamlined styling that has set its products apart for more than a decade. With industry-leading technology that includes a one-touch locking record switch, laser alignment system and 270-degree rotating lens, the new CONTOUR cameras will deliver unsurpassed digital clarity and easy-to-use convenience that will ensure every moment of adventure is captured.
The company's return to the market is punctuated by the re-launch of its website that currently offers the Contour+2 with wireless smartphone connectivity, the waterproof ROAM2 and a full range of accessories. Visit contour.com for pricing and details.
While the new ownership and management are excited to move forward, they recognize that some consumers may have warranty issues. Those affected are encouraged to contact CONTOUR's support team at firstname.lastname@example.org, place 'Warranty' in the subject line and include an RMA number. Further details can be found by clicking the Warranties & Service tab located under the Support section of the website.
CONTOUR IS SIMPLY BETTER
Based in the heart of Utah's Wasatch Mountains, CONTOUR is a pioneer of the Point of View (POV) camera market and boasts a rich history of making simple to use, dependable products. Defined by a "form follows function" philosophy, CONTOUR cameras feature a sleek, low profile design, easy to operate controls and a secure and durable proprietary rail connection system. Whether in the water, snow, dirt or flying through the sky, the world's top adventurers choose to tell their stories using CONTOUR. For more information on the latest products, team activities and dealer locations, please visit contour.com.