Could Showrooms Replace Trade Shows?

When Snowsports Industries America (SIA) shifted its tradeshow dates from March to January back in 2001, many dealers and manufacturers wondered how it would affect the buying process. Some worried the new dates would diminish retail involvement in the show, since the show now fell smack dab in the high sales season. This worry never fully materialized. National trade shows remain the hub of the market where the vast majority of the industry