Vernon, B.C., Canada (February 6, 2001) – Far West Industries Inc. President, Gary Pratt, announced today that Brad McCann, former Brand Manager of the Concept Snowboard Clothing brand, will be promoted to Director of Marketing, effective immediately.
McCann, a native of British Columbia, joined Far West in 1997. Prior to his affiliation with Far West, McCann was the co-founder of Concept Snowboard Clothing and ran the company from 1989 to 1997 when Far West purchased the Concept brand.
In his new role, McCann will develop and implement a global strategy that positions, promotes and strengthens the Far West brands worldwide. McCann also will focus on developing Far West’s global distribution channels and ensuring consistent brand presentation around the world. McCann will work closely with Far West’s Product Manager, Christine Westermark on the development of Far West, Concept and Valid product lines. McCann will continue to oversee all aspects of the Concept Snowboard Clothing brand. Collin Midwood, the latest addition to the Far West sales and marketing team will assume more responsibility with the Concept brand and focus on sales strategies that will reach growth objectives, ensuring that Concept continues to gain market share.”Brad has great passion for this organization and great appreciation for the competitive nature of this industry. He has a proven track record for enhancing and strengthening brand visibility and we are looking forward to his energy being applied to all our brands,” said Pratt.
Far West Industries Inc. (T, CDNX – FWT) has designed, manufactured and distributed quality sportswear, Gore-Tex ® and other waterproof/breathable outerwear for over twenty years. The Far West group of brands include: Far West Outdoor Apparel, Concept Snowboard Clothing and Valid Ski Wear. The Far West brands are distributed into fifteen countries around the globe including: Canada, U.S., Japan, Korea, Europe and New Zealand. The company’s corporate offices and 60,000 square foot factory are located in Vernon, B.C., Canada at the base of the rugged Monashee Mountains.
For additional information about Far West, its brands, products and business practices, visit www.farwestcanada.com, www.conceptclothing.com and www.valid.ca.