Newport Beach, CA, July 13, 2005: Fox Riders Company (Fox) today announced the launch of its new performance footwear line – the world’s first action sports branded running shoes. The Tech Perfection, Siege, Featherweight, Powerband and Freeway fuse the spirit and attitude of Fox with cutting edge performance footwear technology, fit and function. Fox Footwear is now available at retailers worldwide and also online at www.foxfootwear.com.
“For thirty years, Fox has been making riding gear and equipment designed to meet the most demanding performance needs imaginable, delivering confidence and the crucial edge to those who are redefining their sports,” said Fox Chief Creative Officer Pete Fox. “Now we’re equipping our world class athletes with high performance footwear fine-tuned to help them as they train for competition. Designed and developed from the ground up, Fox Footwear delivers unprecedented cushioning, control and flexibility for those striving to be their absolute best.”
Built upon Fox’s proud heritage of fearless innovation and progressive product design, the inaugural Fall ’05 Fox Footwear collection has been years in the making. Countless hours of research and development by top footwear designers, combined with invaluable performance feedback from Fox’s stable of world class athletes including motocross phenom James “Bubba” Stewart, has resulted in five men’s footwear designs that are as stylish as they are innovative.
Throughout the creative process Fox developed two ground-breaking running shoe technologies including Resonance Technology and Tendon Technology. Fox’s Resonance Technology absorbs the shock of every heel strike and disperses that energy to reduce impact and keep you charging forward, while Tendon Technology delivers incredible control through the entire running gait cycle by providing targeted support where you need it most. Additionally, the midsoles of every shoe have specially designed cushioning inserts that absorb energy with every heel strike and give it back with every forefoot launch. Lastly, at the core of every shoe is Fox’s proprietary running last that was developed from scratch utilizing the latest anatomical data and accurate forefoot volumes, realistic curvatures and biomechanically correct heel cups resulting in one of the best fits on the market.
The Tech Perfection is the ultimate performance running shoe for the action sports athlete. It features Fox’s patent-pending Resonance and Tendon technologies, energy absorption and return cushioning system, double lasted forefoot technology for added lateral support, decoupled EVA midsole for lightweight flexibility, strategically placed synthetic overlays to provide support through the midfoot and free up the forefoot for flexing, and full gilly lacing system for a superior fit. The Tech Perfection is available in grey/red, white/silver and all black. MSRP: $90.00.
The Siege delivers many of the same technical highlights as the Tech Perfection, but in a slightly more lifestyle driven, aggressive design. It features Fox’s patent-pending Resonance and Tendon technologies, energy absorption and return cushioning system, double lasted forefoot technology for added lateral support, decoupled EVA midsole for lightweight flexibility, perforated synthetic heel counter to provide added breathability, and full gilly lacing system for a superior fit. The Siege is available in all black, charcoal/black and dark stone/black. MSRP: $85.00.
As its name suggests, the Featherweight is an ultra-lightweight running shoe built for flat out speed that does not skimp on style. It is equipped with many of the same performance features as the Tech Perfection and Siege, but it has even more aggressive decoupling in the midsole for greater weight savings and flexibility, as well as one piece vamp and tongue construction to minimize stitching and maximize comfort. The Featherweight is available in white/navy, dark stone/black, grey/red and black/charcoal. MSRP: $75.00.
The Powerband is a performance running shoe that successfully merges fashion with function. Its stylish quilted upper is built around Fox’s proprietary running last for optimal fit, and it features a full length EVA midsole for lightweight flexibility and cushioning, double lasted forefoot construction coupled with a lateral outrigger providing enhanced stability, and solid rubber outsole for exceptional durability. The Powerband is available in brown/gum, white/black and all black. MSRP: $70.00.
Designed to give a new attitude to classic styling, the Freeway brings cool comfort to an active lifestyle with its retro-inspired breathable mesh and synthetic upper, full length EVA midsole with a kicked out heel, and solid rubber outsole for exceptional durability. A Fox favorite, the Freeway is available in grey/yellow, charcoal/black, dark stone/black, white/grey and all black. MSRP: $60.00.
Fox Footwear is available globally through specialty retailers, as well as online at www.foxfootwear.com. The line will expand in future seasons, with women’s styles set for release in Spring ’06.
About Fox Riders Company
Headquartered in Morgan Hill, CA, with an office in Newport Beach, CA, Fox has been a global leader in performance action sports apparel since 1974. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation making Fox the world’s leading apparel brand in the motocross industry. The company that helped put motocross on the map also designs, produces and distributes clothing, accessories and related products to more than 50 countries to meet the growing demands of the action sports lifestyle. For more information, please visit www.foxdeluxe.com.