DENVER, Aug. 24 /– Gart Sports’ SNIAGRAB(R) sale opens in Denver this Labor Day Weekend, continuing a 47-year tradition of unbelievable bargains. SNIAGRAB(R) (‘Bargains’ spelled backwards) officially opens to the public on Saturday, September 1, 2001, at 8am at the Gart Sports Sportscastle(R) Store located at 10th and Broadway in downtown Denver. Customers save up to 70% with incredible bargains on famous name skis, snowboards, boots, bindings, poles, snowshoes, Nordic equipment, and outerwear from over forty brand-name manufacturers.
“We’re pulling out all the stops to make this the most exciting SNIAGRAB(R) ever,” said President and CEO Doug Morton. “Whether you’re a first time boarder or a seasoned skier, we’ve got great deals on the equipment you want. The year 2001 will be a SNIAGRAB(R) to remember!”
Gart Sports can offer these phenomenal savings in part due to special factory purchases and European warehouse buyouts.
2001 showcases SNIAGRAB’s(R) largest ever selection of snowboards, featuring boards from K2, Ride, Rossignol, Lamar, Liquid, Santa Cruz, Burton and Airwalk.
A huge selection of clothing from Hard Corps, Spyder, Descente, Nils, Vans, Convert, and Bonfire will allow every customer to find the outerwear they need to hit the slopes.
With over $20 million in merchandise purchased for this event, customers can find amazing prices on the best equipment for a great winter season.
Representatives from Colorado’s resorts will be at the Sportscastle(R) over Labor Day Weekend, answering questions about lift tickets, season passes, and ski/snowboard lessons. Winter Park, Copper Mountain, Crested Butte, Arapahoe Basin, Steamboat, Ski Cooper, Monarch, Loveland, Eldora, Keystone, Breckenridge, Beaver Creek, and Vail will be in attendance, and customers can register to win lift tickets, lesson packages, weekend getaways, and season passes from these great resorts.
The first 100 people in line on Saturday, September 1 get a Winter Park lift ticket, and have a chance to win 1 of 6 Rocky Mountain Superpasses – the Winter Park and Copper Mountain Combo Pass! Other attractions will be live music, food and refreshments, and a trampoline ski-show featuring members of the US Ski Team.
SNIAGRAB(R) hours over the 2001 Labor Day Weekend are as follows:
— Saturday, September 1 8am-9pm
— Sunday, September 2 9am-7pm
— Monday, September 3 9am-9pm
SNIAGRAB(R) is the flagship sale of Gart Sports Company (Nasdaq: GRTS), the largest ski and snowboard retailer in the country. The full-line sporting goods retailer, established in 1928, is headquartered in Denver, Colorado. Gart Sports has built its business by offering the best and broadest selection of quality, brand name products for the best value. Gart Sports operates 178 stores in 25 states under the Gart Sports, Sportmart and Oshman’s names, and is traded on Nasdaq under GRTS.