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Herschel’s Jamie Cormack breaks down new ApexKnit Technology

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The Design Desk: Herschel Supply innovates material with ApexKnit

Five years after releasing its first collection, Herschel Supply is unveiling its first trademarked fabric, ApexKnit. The new material is contained in a premiere collection of varying silhouettes, which was rolled out in a limited quantity global launch February 15, 2016, at ApexKnit.HerschelSupply.com.

“The unique woven technology seamlessly blends design and innovation – intersecting modern form with function and utility,” says Herschel Supply Co-Founder, Jamie Cormack. “ApexKnit high-tensile yarn and minimal construction seams means zero limitations, allowing for endless possibilities. Lyndon [Cormack] and I are extremely proud of the final product."

By calculating yarn density and pull strength, the new fabric has a slight stretch without compromising the intended shape of each piece, which ranges in the collection from $49.99 to $199.99.  Herschel sees the launch of ApexKnit as solidifying its commitment to utilizing new technology in innovative ways, and its position as a market leader in global accessories.

Each piece also features details like forged rubber, dual-density EVA infused padding, and premium seatbelt webbing adjusters. The signature collection comes in vessel grey spectral tone in the newly-designed Dayton and contoured Lawson backpacks, as well as the versatile Network pouch.

We caught up with Herschel’s Cormack to hear more details.

What are the technical qualities of ApexKnit?
ApexKnit is lightweight and durable. The woven technology behind the fabric intersects form and function with utility lending to an athletic and modern feel. Because the jacquard is durable and stretchy there are zero limitations for the fabric, allowing for endless possibilities.

We used high-tensile yarn with a density and pull strength that can be stretched yet withstand its shape. 31,320 meters of yarn is woven in 4,920 seconds to make one Apex Lawson backpack.

We discovered the woven fabric at a footwear show in Portland two years ago. The jacquard was used heavily across footwear. We wanted to discover a way to use it across bags and accessories. ApexKnit was our answer to this gap in the consumer market.

What sets this material apart from the typical materials?
ApexKnit is unlike any fabric we've ever worked with before. We discovered the woven fabric at a footwear show in Portland two years ago [in 2014]. The jacquard was used heavily across footwear. We wanted to discover a way to use it across bags and accessories. ApexKnit was our answer to this gap in the consumer market.

It's an interesting fabric to work with. Your options are endless with knit fabric because of how malleable it is. The selling points are the breathability and featherweight feel. We are excited to be the first accessories brands to market with our own trademarked knit fabric.

Where are the materials being produced? Does Herschel own it's own production facility or have you partnered with an already established facility?
The yarn is made in Asia.The yarns are 600D (D is a reference to the denier or fineness of the material’s fiber) Polyester combined with 100D Nylon Melting Yarn. The Polyester Yarn is used because it has the most colours available and for it's natural property of abrasion resistance. The Nylon Melting Yarn is used for stability, it acts like a glue that bonds to the main yarn.

We do not own the facility. We have partnered with an established knitting facility that we have been innovating the process with for over 2 years to get this project perfect. We manufacture the product after we receive the ApexKnit at another established facility that we have been working with almost from the beginning of Herschel.

ABOUT HERSCHEL SUPPLY
In the early 1900s, Peter Alexander Cormack, a barrel maker by trade, and his wife Annie made the journey from Wick, Scotland, to Canada. The couple settled in the small town of Herschel, whose population today is counted at 30 residents. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada, Herschel Supply is a design driven global accessories brand that produces quality products with a fine regard for detail. www.HerschelSupply.com