I went to Costa Rica for a couple weeks and upon return, as the communications director for IASC, I had the responsibility to write an update for TransWorld SKATEboarding Business a.s.a.p. Since my brain is still in Costa Rica, where the plight of the skateboard industry was all but forgotten, I was planning just to write this IASC update about my trip down there. Wild jungles, monkeys, Imperial beers, lavish meals, warm weather, dirt roads, and good times. Sigh.
Alas, that is not the case, and I will force myself to write about the mechanical whos, whats and wheres of the International Association of Skateboard Companies. Here we are four or so months from the last trade show. The biggest news is the hiring of John Bernards as the new executive director of the IASC. Bernards has been working full time on the behalf of the IASC, making things happen. He has been aggressive in understanding our needs and goals as well as getting to know the industry and the people involved. Please come and meet Bernards at the IASC booth at the ASR show.
We welcome new members Black Box Distribution, California Skate Factory, Eastern Skate Supply, South Shore Distribution, and new associate members Norman Krieger, Inc. and Tradeshow Trish Transportation, Inc.
On December 3, 2003 IASC had one of its first “member” company dinner meetings-kind of. There was a miscommunication and instead of inviting only the member companies, the members-only invite went out to our entire newsletter list. Whoops. Louise Balma from TransWorld remarked that this may have been damaging and made the IASC look like it’s being secretive. We just wanted to give paying members the respect and attention they deserve for being members and give them the privilege to have their concerns aired. No matter. Members and non-members attended including Louise Balma and the TransWorld SKATEboarding and SKATE Business staff, Dave Carnie from Big Brother, Robin Fleming from Baker, and a crew from the soon to be released The Skateboard Mag. Discussions ensued regarding IASC benefits, the promotion of skateboarding, skateparks, and the Olympics. There is much going on in regards to all these items, and there are many different people and organizations involved. The main difference now is everyone is actually talking to each other.
The new Web site is up and a work in progress. IASC contacted John Lytle via Jim Fitzpatrick to host and build our new site by Lytle’s company, John Lytle Productions (www.johnlytle.com). Lytle is donating hosting and maintenance, and IASC recommends John Lytle Productions for hosting and site needs. Thanks to Brian Schafer, Rob Meronek, and the SkatePark of Tampa for hosting and maintaining the previous site.
IASC has a booth on the main floor again at booth 2611. Come and meet John Bernards, talk with the board members, or just use our booth as an alternate meeting space. Here’s what we have scheduled for the weekend:
Saturday, January 17, 4:00 p.m.: Beverages and brouhaha at the booth.
Sunday, January 18, 3:30 p.m.: “Surf Into Skate Apparel” presentation by Frances Harder, author of the book Fashion For Profit and the president of Fashion Business, Inc., at meeting room 28A.
Monday, January 19, 1:00 p.m.: IASC open meeting-come one, come all, to meeting room 28E.
John Bernards has also nailed down the IASC agreement with ASR that benefits both IASC and its member companies. I had previously indicated that this was almost complete, but when John came on we had to revisit before finalizing. The member-company benefits from ASR are:
o Assembly of the best brands for creation of the strongest skate presence at the show.
o Dedication to bring the best stores to the show, and constant effort to make the show exciting and interesting to attract buyers.
o IASC Express badge registration line, and IASC hospitality suite including phone, fax, and Internet access.
o Decorator G.E.S. super-saver package for IASC members only-300 pounds of labor, warehouse, or show site material handling at no charge and ten-percent discount off six hours of straight-time labor or 50-percent discount on formatted attendance disc for the shows in which you exhibit.
Board Retailers Association (BRA) And IASC Partnership
IASC and BRA are working to form a more formal and cooperative relationship in order to benefit retailers and manufacturers alike. Retailers can contact BRA at www.BoardRetailers.org. They have a couple of events at ASR also, so go check them out:
Saturday, January 17, 8:00-9:00 a.m.: Board Retailers Association Overview-Advisory board will be present for Q&A at the Star Retailers Lounge.
Sunday, January 18, 1:00-2:00 p.m.: Open To Buy-Maximizing Your Inventory Purchases For More Profitability, at meeting room 204B/C.
New IASC Member Benefits
BoardSportsJobs.com gives IASC members 25-percent off job listings at BoardSportsJobs.com. New associate member Norman Krieger, Inc., a freight forwarder, offers IASC members deals. New associate member Tradeshow Trish, a company that handles freight and storage for trade-show booths and has a significant network of trade-show services, now offers IASC members various discounts. www.TradeshowTrish.com.
IASC has a new mailing address, phone and fax numbers. 22431 Antonio Parkway, Suite B160-412, Rancho Santa Margarita, California 92688; phone: (949) 589-8863 FAX: (949) 589-3604.
Our mission statement is simple: “The mission of the International Association of Skateboard Companies is to represent the global skateboard community as a united force by listening, understanding, and acting on the needs of skateboarders and the skateboard industry.”
Contact IASC at www.SkateboardIASC.org or BoardofDirectors@SkateboardIASC.org