Jeff Cutler Joins Reef as Marketing Director

Reef has hired Jeff Cutler as its Marketing Director. “We are happy to announce, with thearrival of Jeff Cutler, our eighteen-month search for our global marketing director has beenconcluded,” noted Reef chairman, Fernando Aguerre. “Jeff has an awesome skill set. Hisbackground includes a stint with Mattel in international licensing and more recently asmarketing manager at Globe. He is well known in the surf and skate industry and is just the guywe have been searching for. We are stoked!”

Jeff Cutler said, “I am equally stoked and thank Fernando and Santiago for selecting me. TheReef vibe is global and I am looking forward to the challenge of marketing the brand. I willmiss my colleagues at Globe, but know they are in good hands.”

Aguerre continued, “My brother and I decided some time ago that it was time to strengthen theteam. In the last few months we have added some real talent with the hiring of an entire newproduct creation team under Dave Mellon, our first ever CEO Bob Rief, John Wilson headingup our US sales team, and now Jeff Cutler in marketing.”

“We have the players in place now to take the brand to the next level. Santiago and I areespecially pleased that the entire team are committed surfers and have that special knowledge ofthe sport that is so necessary for a core brand like Reef.”

Reef footwear was founded in 1985 by Fernando and Santiago Aguerre and today is the largestsurf and beach footwear brand in the world. Reef specializes in all type of beach, sport, technicaland casual sandals and is an emerging leader in skate and active footwear. It is distributed inover 100 countries on over five continents. For more information contact Heather Bensen at:1-800-423-6855 or heatherb@reefco.com.