Things just keep getting weirder and weirder at the K2 Festical, and it’s not surprising. With a smaller, more intimate party tent, and after encouraging retailers to bring costumes, the annual K2 event was rising to a whole new level of craziness with table dances and a mechanical bull. And there was still another party night to go.
But the event isn’t just about the parties. Not only has the K2 brought in 250 retailers from around the country, it also brought in its team and product managers. One rainy day was spent doing a catalog product photo shoot, with the riders posing in next year’s apparel. Bobby Meeks was doing his best Zoolander imitation while ace photographer Trevor Graves flashed away.
In another room in the lodge, K2 Creative Manager Fran Stoll had 150 different board graphics on the wall, and was letting retailers evaluate them. Matt Alberts of Polar Revolution in Vail, Colorado, felt the opportunity to give feedback created a better connection with the brand. “It makes you feel you have more say on the product and want to stand behind the company,” he says.
In addition to the graphics review, focus groups each afternoon let retailers discuss everything from the women’s products, apparel trends, boot fit, and board design with K2’s product managers.
There was also some pretty sick riding the third morning after six to eight inches of snow fell overnight. Then it switched over to rain in the late afternoon, which probably prompted everyone to get their drink on.
And the crazy action was happening in the party tent. In one corner, there was an impromtu table-dancing competition going on, as a group of pimps rated the girls. Two got up and started dancing together, and definitely won the competition hands down. At one point, wipped cream came out and was licked off of one girl’s breasts.
The Jagermeister girls showed up and were handing out shots to the thirsty. Then there was the mechanical bull session. Every time it fired up, the lights in the whole tent would flicker. More than a few attendees got flipped off the bull, to big cheers. One girl from a shop in Sacramento got up and road the bull in a bikini top, which barely stayed on when she was tossed.
With the western party theme, cowboy hats and denim was the call, but there were also sombreros in the audience, and plenty of other freaky costumes, including fur coats and fur bikini tops.
After two bands and a DJ session, sometime after midnight, the fire dancers came out for the second night in a row, spinning flames in circles.
The next rainy morning, breakfast was totally empty as the crew slept off hangovers. But with some bloody mary’s at lunch, the crew was preparing for a night with the freaky people. But that’s tomorrow’s story.