Krush, which uses proprietary crowd sourcing and social media tools to predict action sports product trends for upcoming lines, is releasing its Fall 2012 skate and lifestyle footwear report today. The study distilled 152,516 ratings of 1,104 products from 18 brands including C1RCA, DC, DVS, Element, Etnies, Fallen, Grenade, Ipath, Lakai, NVRBRKN, Osiris, Quiksilver, and Sanuk, to predict broad trends for this coming Fall’s footwear.
The report is created by allowing Krush users pre-line product views, or “SneakPeeks,” and represents Krush’s largest sample size to date, mirroring the company’s substantial growth since its 2011 launch. “The number of consumers rating their favorite brands' new styles and gear has grown 212% since the release of the Spring 2012 report, just six months ago,” according to Krush CEO Gina Ashe. “Krush presented 206 SneakPeeks in 2011, attracting over 50,000 new fans who have reserved over 11,000 products for future purchase.”
In addition to offering its fans the ability to pre-purchase products through its site, the increased sample size should translate to better predictions of what will be trending this Fall, helping brands fine tune their lines and retailers target their buys.
Fall ’12 Footwear Report Highlights:
- For low skate shoes, clean, single-color styles with a pop of color on the liner, outsole, collar, or laces will be in for the Fall.
- Mids and Highs will have dark or neutral uppers with pops of color on the throat or outsole
- Lifestyle shoes will incorporate sophisticated materials such as pigment canvas, wool, corduroy and suede
Check out a detailed look at the findings of the report by demographic, region, and brand: