M3, Chorus and Premier Add Former Pro Rider to Sales Staff
Scheuffele Strengthens Brands’ Commitment to Rider-Driven Focus
Portland, Ore., November 27, 2001 – Former pro snowboarder, Brad Scheuffele, has been named Sales and Marketing Manager of Millennium Three Snowboards, Chorus Snowboards and Premier Snowskate, where he will report directly to Vice President and Worldwide Sales Manager, Mark McCorkle.
Scheuffele joins the Portland-based trio of companies after five years as a pro rider. He was also involved in aspects of his sponsors’ business, including product development (hard and softgoods) and overall brand image.
Scheuffele served as a buyer for a top snowboard retailer in Utah, as well. He will draw on his experience to facilitate the flow of timely and accurate information from Chorus, M3 and Premier to retailers and consumers.
“Brad’s experience as a professional snowboarder, in retail as well as his involvement in snowboard design makes him an invaluable addition to our sales team,” said McCorkle. “His diverse skills will make him a solid liaison between sales and marketing to better provide our customers with effective point of sale information and speed the sell-through cycle.”
“When this opportunity came up, I felt like I could not only utilize my experience to benefit the brands, but also be a strong voice for the riders in the sales and marketing channel,” said Scheuffele. “I’m looking forward to helping build upon the success that M3, Chorus and Premier have already attained.”
M3 has produced and marketed premium snowboards since 1998. All M3 boards are designed with input from its team riders and are proudly manufactured at its own factory in the USA. Every M3 snowboard comes with an incredible two-year warranty. M3 snowboards will be available beginning in September at the finest specialty snowboarding and skateboarding shops around the world.
Customers may also call 1-800-305-4138 or log on to www.m-three.com for additional information on M3, its products, and its riders.
Chorus, the first snowboard brand developed exclusively for women and supported by a professional female team, is built with women in mind, offering customized flex and shape with a strong focus on freestyle performance. Chorus currently offers snowboards in five lengths — 142cm to 157cm — and debuted in select specialty snowboard shops worldwide in September 2001.
Premier, the original snowskate manufacturer, launched in 1998. A snowskate, a board that is slightly wider and longer than a skateboard, is made of plastic with a channeled base for stability and tracking and a foam topsheet for grip.
Snowskates combines the design, physics and feeling of skateboarding and snowboarding and are for use on snow-covered sled hills and golf courses, snowskate parks, or even right in the backyard. Premier Snowskates are currently available in specialty snow/skate shops worldwide and in select mail-order catalogs.