Pricepoint Players

As snowboard retail gets increasingly competitive on price, some specialty stores are turning to factories and sourcing the products themselves. By developing their own house brands or special mark-up products, retailers have been able to cut out the middleman, increase their margins, and still keep prices equal to other area stores.

This is an especially effective strategy for specialty shops in markets where one or more larger nationally based sports stores also operate. Jurgen Schultz, owner of Encintas, California