Huntington Beach, Calif.–March 8, 2000–Robert B. McKnight Jr., chairmanof the board and chief executive officer of Quiksilver Inc. (NYSE:ZQK),today announced that Quiksilver has acquired Hawk Designs Inc., maker ofsignature skateboard apparel bearing the name of Tony Hawk, the world’smost famous skateboarder.
“It’s a natural fit,” said Danny Kwock, Quiksilver’s executive vicepresident of core marketing and emerging businesses. “Quiksilver has beenlooking for the proper way to enter the skate market for years, and nowwe have the perfect vehicle.”
Hawk, widely regarded as the icon of skateboarding, is the first”alternative” athlete to receive widespread mainstream recognition. The12-time world champion recently won an ESPY Award, the only alternativeathlete to receive such an honor. He has won six gold medals on ESPN’s XGames, his famous “900” degree spin move won the Best Trick Award at the1999 MTV Sports and Music Festival, and he has invented more tricks thanany skateboarder in history.
Hawk is widely exposed in the national media, including the “gotmilk?” and Disney campaigns.
In addition to buying the clothing company, Quiksilver will alsosponsor Hawk as an athlete and spokesperson.
Terms of the deal were not disclosed.