PLANET REEF LAUNCH PARTY-Walking Art was the flavor of the evening at Hollywood’s Star Shoes Cocktail Lounge/ Vintage Shoe Store for the Launching of Planet Reef. TWS SURF and Fuel got together with Reef to present this concept launch.
Always on the cutting edge of fashionable footwear and surf inspired-clothing, Reef blended the beach and urban artists to create a new vibe in our traditional industry.
With Pro Surfers, Industry big-wigs and the ever present Reef Girls, guests were treated to live music, painting and a great ambiance. The artists decorated Star Shoes with their unique style of art as well as hand-painting shoes at the entrance of the establishment. The shoes are to be auctioned off via Ebay. All proceeds from the sold shoes, will be donated to Surf Aid International, a non-profit organization that is committed to improving the health of the Mentawais people in Indonesia. You got to hand it Reef… after taking many surf trips to the Mentawais, they are happy to give something back!
— Ken Lewis
Photos by Liam Ferguson and Ken Lewis