In an effort to highlight the need for clean waves, Reef will be holding a benefit for the Surfrider Foundation at both the ASR and Surf Expo shows. Contestants will be randomly pulled from the crowd, asked to make a donation to Surfrider and have one spin on the “Wheel of Fortune” game-board to win prizes like a trip to Hawaii, autographed Reef pro team rider boards, cash, Reef footwear, signed Miss Reef bikinis and more. One-hundred percent of the money raised will go to the Surfrider Foundation and at the end of each show Reef will match each donations up to 1,000 dollars.
Also look for a new trade-show booth. The success of the Reef girls line has prompted the company to create a separate booth (#1117) conducive to the vibe of the girl’s line. The Reef booths are side by side, with a lounge area drawing them together into a “Reef Plaza.”