Story, photos, and video by Leah Stassen
Little did Rossignol Snowboard riders Andrew Crawford, Jeremy Jones, and Jonas Emery know that when the company offered them each pro models—they would have to build the boards themselves. Well, not all of the boards of course, but when the riders made a visit to the factory in Artes, Spain October 22, they each got the chance to build one of their own pro models.
The riders were in Europe for a photo shoot the previous week, but stayed around long enough to make a side trip down to the factory. The team also had time to meet up with many of Rossignol’s international distributors, who attended the international sales meetings and workshops taking place in San Feliu de Guixols just an hour north of Barcelona.While both Emery and Jones had been to the factory before, the October trip was the first for Crawford. Donning an apron and rubber gloves in preparation, his excitement could barely be contained. SNOWboarding Business has this first hand look as Andrew Crawford built his own snowboard.With the help of one of the regular factory workers, each rider went to work laying up the snowboards. From the preparation of the snowboard molds, to lining up the sidewalls, edges, and cores, and finally placing the top-sheets, the riders built the boards from start to finish.