Roxy 2015 Swimwear Preview

Roxy 2015 Swimwear

Roxy 2015 Swimwear Preview

We caught up with Pierre Agnes, Global Head of Apparel, to hear more about the Roxy 2015 Swimwear collection.

Click through the images below for a quick look at next year’s collection:

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What are the main trends in your 2015 Swimwear range? 



Our range is about easy silhouettes with a fashion twist. We are focusing on fit, textured fabric and pattern for 2015.
The bustier and the bandeaux are our trending tops, tiny tiny bottoms , and retro high waisted are looks we love for the bottoms.
Our trend focus in fabrics is space dye, and jacquard…its all about texture texture texture!
For pattern we are loving our new fresh oversized tropical floral pattern.


What has changed in comparison to previous years and collections?

Focus on fit and fabrics, attention to detail & creating a cohesive merchandisable pattern story.

What color schemes and patterns are most popular these days?




We are loving tropicals!

Roxy Swimwear Spring/Summer 2015 preview

 
Are there any new trends and/or innovations in swim wear fabrics?




Texture
Athletic fits


Are there any technical additions or features? 



Removable straps, reversible tops and bottoms that reverse out to a second pattern, versatile silhouettes that can
Be worn on and off the beach. We love our bikini tops layered under summer dresses!

Price Points: what are your main categories and what's the upper limit in this product category right now?




Our price range is consistent across most categories. We average about 8 euros between the highest and lowest price point.
We like to do a top and bottom sold separately that equal around 75 euros on the high range.

Is eco-friendliness an issue for you and how do you approach it?




YES! We use recycled REPREVE poly fabric in all of our board shorts.
We will also launch a recycled POP surf story this SP15, and we continue to research and evaluate every fabric and trim
To find new ways to be eco.

Anything else you'd like to say about the swimwear market in general?




Its and exciting time for swim. This is our largest category and what the brand is known for so we are thrilled that the 
swim category continues to reinvent itself with new fabrics, fits and technology.