San Clemente, Calif–The Surf Industry Manufacturers Association (SIMA) has hired David Bentley to serve as development director.
Bentley brings a strong background in small business operations to SIMA, as well as experience in the surf community. An avid surfer, Bentley served as the managing district director of the Eastern Surfing Association (ESA), Central Florida region, where he planned and operated all district level ESA competitions and membership expansion efforts. He also put his passion for surfing to work as a surf instructor for the Cocoa Beach Surfing School in Cocoa Beach, Fla. Most recently, after living and working in Southern California for several years, Bentley returned to Florida to join associates in opening and running a small business.