Sima Launches 2nd Retail Distribution Study

The Surf Industry Manufacturers Association (SIMA) launches the 2006 SIMA Retail Distribution Study, the second of its kind, this week and retailer participation is crucial.

The study will be accomplished via telephone interviews of specialty retailers with the goal of obtaining surf and skate industry data and statistics covering areas such as regional and channel differences, brand penetration and category sales volume. The 2006 SIMA Retail Distribution Study will provide an overview of the U.S. surf and skate market in 2006, as well as result in valuable trending data through comparison to the results of SIMA