Rusty is going the extra mile to promote its updatedline of surfboards. Beginning this fall, Rusty SurfboardsManager Peter "PJ" Johnson and company are hitting theroad on the brand's surf-shop tour entitled "2001: SurfOdyssey." "We want to create a partnership with theshops and connect with the kids surfing," says Johnson.
The tour will begin this October in Hawaii and endnext September with final stops in the Northeast. Otherweeklong stops include Florida (November), Puerto Rico(January), Texas (March), and Virginia Beach (May)."We wanted to go to the spots during the best time ofthe season," adds Johnson.
One of the 25 different boards Rusty will be promotingalong the way is its new fish model, the Piranha. Testridden by teamrider Chris Ward and crew on the NorthShore this winter, the Piranha is designed to be riddenin small- to medium-size surf and ridden a few inchesshorter than a regular shortboard. The board featuresa fuller nose, which is complemented by a triple-wingswallowtail. There's a low-entry rocker and the bottomcontour is double concave with a vee.
Besides toting a grip of boards on the Odyssey, Rustywill also showcase its sportswear line on the tour,which will give retailers the complete brand package.