December, 2003, South Lake Tahoe, CA THE BLOCK has entered into an exclusive hotel arrangement to receive the newest game console on the planet, The Phantom Game System created by Infinium Labs, a Florida based company. THE BLOCK has signed to initially beta test The Phantom in its cyber café until the units hit mass production. The game console will be connected to a 50 high definition television for use by hotel customers and guests. The Phantom is not slated for pubic sale until March of 2004 and the goal is to equip all rooms at THE BLOCK with the consoles prior to that date. Furthermore, Infinium Labs/The Phantom will also be designing their own signature room at THE BLOCK which will include additional high technology features such as voice command light and audio and a surround screen game console.
Other sponsored rooms include FLOW, VIVID Video, Zoo York, Spy Optic, Jones Soda Co., MFM, Transworld Snowboarding Magazine and Roxy.
“There has been much mystery regarding The Phantom as to its actual existence throughout the internet and publications that Ive read, ..I made it my personal mission to find out the truth and to bring this new technology to our guests” says Liko Smith, managing partner of THE BLOCK. “This is an excellent partnership for THE BLOCK, our customers will have cutting edge technology and the newest game console in the world at their fingertips” he adds. “The beta test agreement was signed today thanks to Dale Eldridge, vice president of marketing for Infinium Labs, if it’s true, the proof will be in the lobby” he states.
“This is just another way of bringing the newest, sickest stuff to our guests, well always be ahead of the game and working for our snowboarding customers because thats what were all about” says Marc Frank Montoya, owner of THE BLOCK. “These guys are for real” he says.
The BLOCK is a 50 unit snowboarder hotel founded by Professional Snowboarder, Marc Frank Montoya and veteran hotelier Liko S. Smith. Other partners include Professional snowboarders Travis Parker and Mikey LeBlanc, Burton Team Manager Dean “Blotto” Gray, Travis Wood of Sims Snowboards and Ethan Fornier of Technine. It is 1 block from the Heavenly Resort. The hotel has two second- story decks with exterior music, 22 balcony rooms, a rooftop hot tub, free high speed access and wireless terminals as well as complimentary CLIF BARS and Whoop Ass energy drinks for all guests upon check in. Amenities include cordless phones, CD players, XBOX or PS2 game consoles and coffee makers, refrigerators and room service. The hotel is located at 4143 Cedar Avenue in South Lake Tahoe, directly adjacent to Harveys/Harrahs Casinos and as well as the incoming convention center scheduled for 2005. Reservations can be made by calling 530.544.2936 or online at www.blockattahoe.com or virtualtahoe.com. Email is firstname.lastname@example.org