Under the Knife

The rumor mill has been churning for months. Tales of brands jumping ship, massive layoffs, and even back-fence talk of a company-wide tailspin have plagued Giant Distribution in recent months. But while the gossip peddlers have been busy manufacturing gab, Giant has been under the knife, undergoing the equivalent of a brand face-lift –organizing massive company-wide changes from contractual shifts to new partnerships and brand launches. Giant has even appointed a new president.

During May, Giant, the distribution company that houses Black Label, Popwar, Stereo, Speed Metal, and Destructo, was acquired by Four Down Incorporated.