Retailer Contact: 970-262-2246
Pete Wurster, Owner:
How has the market evolved over the last year and how do you see things changing for next?
Rocker or reverse camber is still the way to go. I think most companies are trying to refine their rocker designs down to what works the best.
How has sales forecasting changed for your company?
We are trying to keep production dialed in so that we don’t have too much over stock at the end of the season.
What lessons have you learned with bookings for this season and how will you apply those to next?
Shops seemed to order late. No one wants to commit until they feel like it is going to be a good snow year.
How are you working with retailers to help ensure strong margins and the right amount of product in the marketplace?
I try to help them with their orders. I want to make sure they sell out of our boards. I don’t want them to order too much and get stuck with product that they have to discount.
What opportunities do you see for growing hardgoods sales? (are you focusing more on kids, women, rentals, core retailers, chains, Internet, entry level product, high end, split boards, etc., etc.)Please explain
We added splitboards to the line this year. The splitboards did well this season and we are going to continue with them for 2011-2012.
Where do you honestly foresee prices heading for next season?
Probably staying about the same. I don’t think we can go up much more and we can’t afford to go down in price.
We have been hearing a lot of green stories in all product categories. Is this something you are focusing on for hardgoods?
We are trying to. We have been testing a green epoxy system that we may use in the near future.
Must have, new technologies have been about the only things selling at full ticket. What are you introducing that shop staff can demonstrate to customers and convince them that they have to have?
The Whale series. These are surf inspired pow shapes. We are going to offer them in three sizes with some super high tech materials to make them super light weight. They have nose rocker and a small amount of camber from the front foot back to the tail. The sidecut on the Whale boards is incredibly deep and set back making for a really short effective edge. The deep sidecut with the nose rocker makes them carve super quick and round turns. You can carve these boards back up hill on hard pack. The reverse sidecut nose makes them float like a surfboard in pow. They are super fun to ride!
What are the biggest forces shaping the changes and developments you’ve made to your boards?
Reverse camber ideas have shaped most of the new developments in our boards.
Any new materials or construction technologies in the pipe?
We have been working on making a super light and strong pipe board for JJ Thomas. Trying out some Titanal® metal and some bamboo.
What themes are you seeing for graphics?
We try to have several totally different graphic types on all six of our lines of boards. I don’t like to have one theme on all the boards because I think that is too limiting.