Benicia, California USA–Verb Design & Advertising Creates Industry NuisanceVery soon, you can expect a phone call from Paul McQuade at Verb Design &Advertising. Added to Verb’s team roster as New Business Director, Pauljoined the crew just in time for SIA this year. Verb, whose clients over sevenyears have included Airwalk, Rossignol, Fox, Division 23, HardCloud.com, Allyand others, was founded by former TransWorld SNOWboarding magazinedesign director Holden Hume. Paul will lead the first-ever sales departmentfor Verb—an change from Verb’s “referrals only” client acquisition system.
Paul is an avid surfer/snowboarder who is new to the Bay area, having grownup in Southern California. Not counting his time on the surf team at SanClemente High School, Paul has worked in action sports since 1994. Hisresume includes positions at Joyride, Switch and Smith Optics. Most recentlyhe held the title of Sales Manager for Arbor Snowboards.
Regarding the switch from manufacturer sales to business development formarketing services, Paul says, “I’m excited about the opportunity to work witha group of established and talented people. In youth culture and action sports,advertising and marketing are the lifeblood of any brand. As the original actionsports agency, Verb has proven they know both their craft and the industry.”
Paul joined Verb Accounts Director Mike McDaniel and Founder Holden Humeat SIA/Vegas. With experienced sales in the mix, the industry can expect to seemore manufacturer marketing from the “original snowboard micro-agency”.
Verb client work and information can be seen at www.verbdna.com.Verb Design & Advertising991 Tyler Street, Studio 200Benicia, California firstname.lastname@example.orgSTRATEGYDESIGNADVERTISINGBRANDINGWEBSITES