For etnies girl's Fall 2011 apparel, a focus was placed on color and prints. Ethnic patterns, ditsy florals, plaids and stripes played a key role. For graphics, some key trends were the use of different typography, graphic placements, layered or distressed looks, oversized art, and manipulations of our logo. We also played with different looks like retro and athletic themes.
-Kelly Messia, Designer Manager etnies and Thirtytwo
What is etnies doing differently with the line this season for women’s fashions?
Compared to etnies' girl's previous apparel collections, there was a focus to add a more artistic feel to the fall line. We have a nice range of hand-drawn, floral or art nouveau styles, as well as some musical and athletic influences. We aim to cover a larger consumer age range while keeping a fun feel to the line. The Fall 2011 collection has a fair share of logo and icon manipulation graphics, as well as more art driven graphics, where the branding is a little more subtle and a focus is placed more on the art. Along with designing a wide range of graphics, the designers pay close attention to the use of ink and tee colors as well as footwear prints and patterns, to ensure that the apparel merchandises and compliments our etnies Fall 2011 footwear line.
What were some key design influences or inspirations?
When sitting down with the girls' design team for etnies each season, music and art have a big influence on the direction. Also to find inspiration, the design team goes on shopping trips, researches style sites, books and magazines, reads up on blogs, check out galleries, we look to see what is trending in and out of our industry. It's a combination of many things.
What were some of the most successful trends/styles from last season that you have carried over?
Moving from Spring 2011 to Fall 2011, we are still seeing a lot of influence through art and music. Also florals and graphics with a fun, upbeat vibe are still strong. With our more fashion type graphics we have had good success with vintage looking art, this is achieved through the use of soft hand inks, flocking and watercolor type looks. We also market to younger consumers, and among this group graphics revolving around logo manipulation from the unique placement or layering of the logos to distressing or using assorted ink treatments still remains popular.
20162 Windrow Dr., Lake Forest, CA 92630