VANCOUVER – April 12, 2017 — SAXX Underwear is proud to reveal a signature collection by professional basketball player, Kevin Love with unique designs inspired by Love’s personal style and influences.
The collection, which consists of five styles is now available for purchase at www.saxxunderwear.com and at select retailers. Love worked closely with SAXX designers to create a collection that honors his home state of Oregon, his affinity for spaghetti westerns with Clint Eastwood, and his own appreciation for rugged Americana style.
“It was a special opportunity to collaborate with SAXX on the “open road” concept from start to finish,” stated Love. “I really put my thumbprint on it and trusted the brand to bring the vision to life. I couldn’t be happier with how the collection turned out.”
With attention to small details, each panel and stitch was designed with Love’s ideas. For example, the waistband on the Fuse in Eastwood is inspired from the print of the poncho Clint Eastwood wears in A Fistful of Dollars, For a Few Dollars More, and The Good, the Bad and the Ugly. As a tribute to his home state of Oregon one pair features a scenery from the mountains there. Each style draws from Love’s Open Road concept and muses for his every day rugged, yet classic style.
“We loved working with Kevin on his SAXX collab collection,” said SAXX Creative Director Kathleen McNally. “He was not only generous with his time and ideas, but was also open and effusive about what drives and inspires him. Not only is Kevin an incredible athlete, but his creativity and inspiration made him the perfect collaborator.”
The collection includes two different fits and five colorways.
The Vibe is SAXX’s best-selling boxer brief and is slim-fitting for smooth layering. Breathable viscose fabric sits close to the body to wick moisture, and has a super soft hand for all-day comfort. Colorways include: Camo Collision, Lumberjack Camo and Chambray Americana. MSRP $31.95
The Fuse is a crossover style that works for performance and every day. The long leg length keeps material from riding up. The fabric is moisture-wicking, including the soft jaquard waistband. Digital printing showcases seasonal patterns in photographic detail. Colorways include: The Eastwood and Rugged Americana. MSRP $33.95
For more information on the collection and a view of SAXX’s recent photo shoot with Love, head to SAXX Underwear’s website.
About SAXX Underwear
SAXX is a pioneer in the underwear industry, producing a patented product like nothing else seen before on the market. Created by an athlete and avid outdoorsman, SAXX Underwear Co. was founded with a mission to revolutionize the core staple of every man’s wardrobe. The original producer of the internal mesh panel underwear, SAXX continues to develop the most comfortable, authentic design-driven apparel available. The patented BallPark Pouch™ prevents chaffing and provides unmatched support for men. Due to innovative design and premium construction, SAXX is one of the fastest growing men’s underwear companies in North America. For additional information on SAXX Underwear Co. please visit www.saxxunderwear.com.