CARLSBAD, Calif. — SPY is happy to announce that Curtis Ellis has been promoted from western sales manager to the position of sales director. As a result of this promotion, Curtis has relocated to Southern California from Salt Lake City in order to better connect with the different SPY divisions internally, as well as key accounts in the Southern California region.
Curtis originally joined SPY in 2014, having brought with him more than a decade’s worth of sales rep experience acquired from working with some of the most recognizable eyewear brands in the world. In his new role at SPY, Curtis will oversee the company’s Western rep force, as well as work closely with optical buying groups and key distributors in the region.
“We appreciate what Curtis has done for SPY while working remotely and we’re truly excited to have him become a regular presence in the building here in Carlsbad. The level of experience he brings inside our walls will be invaluable as SPY continues its successful charge forward,” commented Charlie Ninegar, SPY’s vice president of sales.
As SPY continues to build momentum, Curtis’ firsthand experience in developing strategies that support the brand’s retail partners will prove invaluable in the years to come.
“Being able to regularly collaborate face-to-face with the different internal teams at SPY is an exciting career step for me. In addition to working with some of the best reps in the industry, I’ll be able to use what I’ve learned on the road to help shape our marketing and sales strategies in a way that matters to both our rep team and retail partners,” commented Curtis.
Curtis joins a growing list of new blood in SPY’s Carlsbad office, including John Gilson, who recently joined the brand in the role of digital director and oversaw the complete revamp of the SPY website.
SPY is an unconventional, fun-loving family of athletes and artists committed to creating exceptional optical products. Established in 1994, we are an independent Southern California-based company. We design products—sunglasses, goggles, and prescription frames—that take style cues from the outdoor sports community we’re engrained in, as well as the lifestyle that surrounds it. Our exclusive Happy Lens™ technology is the only lens on the market which harnesses the beneficial aspects of long-wave blue light, while offering protection from short-wave blue light known to damage the eyes. The Happy Lens name comes from independent studies which have shown that long-wave blue light can positively affect a person’s mood and alertness. To learn more about SPY, go to spyoptic.com.