TransWorld Business is excited to present the first quarter of our 2017 STATE OF SURF report. Download the report now for a look inside the lifestyle associations of youth, ages 13 to 25, who identify with surfing and surf culture.
This report is the first of four that will be available in quarterly downloads this year, making it easier to digest key takeaways and apply it to your business. To kick it off, we are honing in on untapped existing opportunities within the youth market.
It's no secret that every aspirational surf brand and retailer is trying to reach the youth demographic. Today's 13 to 25-year-olds are the ones shaping future trends, and they will be the leaders who step in to create the future of the surf community and run the businesses that drive it forward.
This year, we've partnered with youth research agency Label Networks to create timely and relevant data so businesses can plug into the best practices, retail trends, and consumer habits of those who live, breathe and aspire to be a part of the surf and beach culture.
To mark the release of our first report, we'll be hosting an event that ties into some of the data's key takeaways.
Join TRANSWORLD BUSINESS and Group Y on Tuesday, June 20 from 2-5 p.m. at Holiday in Costa Mesa as we celebrate the launch of our first STATE OF SURF report for 2017. Featuring panel discussions, case studies, and a keynote presentation from Iva Pawling of Richer Poorer, the event will dive into the state of the industry and the future of surf. For more information or to register, visit the STATE OF SURF Q1 Eventbrite page.