Coming Spring 2018, Muslim athletes will have more options that ever when it comes to athletic wear.
According to The New York Times, Nike has released what they call the “Pro Hijab”, a lightweight, stretchy, pull-on hijab that gives wearers a wider range of activities to participate in without having to worry about shifting or adjusting their headwear.
Nike is a company that has proven time and time again that knowing your consumer and adapting to their wants and needs is the key to success.
With their Pro Hijab, Nike has identified a fast-growing corner of the market: women in the Middle East, who in recent years have seen an increased level of participation in sports.
The Pro Hijab is set to retail at $35 and will hit the market next spring.
According to the NY Times article, the product was beta tested by athletes that included “Zahra Lari, the first figure skater from the United Arab Emirates to compete internationally; Manal Rostom, a runner and triathlete currently living in Dubai; and Amna Al Haddad, an Olympic weight lifter from the United Arab Emirates.”
The appearance of female athletes wearing hijabs during international competitions has risen in the last few years, due in part to FIFA lifting its ban on religious headgear in 2014.
Lari said of the Pro Hijab, “I was thrilled and a bit emotional to see Nike prototyping a Hijab. I’ve tried so many different hijabs for performance, and … so few of them actually work for me. But once I put it on and took it for a spin on the ice, I was blown away by the fit and the light weight.”