John John Florence raises the bar in ‘Enjoy’

John John Florence with a big stalefish air in France.

John John Florence with a big stalefish air in France

I ran into John John Florence and his crew while in France this past October and got to witness firsthand what went on behind the scenes in Florence’s new movie “Enjoy.” Their beachfront house in Hossegor, France, was littered with high-end Red cameras, tripods that looked as though you could fire a bazooka off them, dolly tracks, oversized batteries, laptops, enough cables and cords to span the Atlantic, and a mountain of surfboards and wetsuits. A small army is needed to run the show and coordinate the shooting. Going for a surf is like planning an assault on a beach; multiple angles are covered, lineups are scoured for ramps, and vulture-like photographers not involved in the process are left in the dust after a series of car switching, smoke bombs, and high speed driving. OK, maybe that last part in an exaggeration, but you get the point—this s*%t is serious.

John John doesn't partake in the usual things a 21-year-old in Europe would. He's not out clubbing until the wee hours of the morning or drinking a gallon of wine during lunch. Instead, John John and team are lugging camera gear over sand dunes at dawn, setting up a lifestyle shoot before lunch, enjoying perhaps a quick siesta following lunch, and then it's back in the car scouring miles of beach for a secluded peak and blasting giant airs into the sunset.

The result of all this hard work is the best short surf videos on the Internet. John John and team were in Europe for six weeks; here's a six-minute highlight reel. Go ahead and enjoy it…

John John Florence and his brother Ivan on the old streets of Europe.

John John Florence and his brother Ivan on the old streets of Europe

John John Florence's backside air in France.

John John Florence’s backside air in France

John John Florence checks the surf from his beachfront villa in Hossegor, France.

John John Florence checks the surf from his beachfront villa in Hossegor, France

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