You live to surf, you work at a surf shop, your team competes in a regional shop team challenge, and your team wins. What does it all mean? It means that as a finalist of Surfer magazine's Oakley Surf Shop Challenge, you've won an expense-paid, trip-of-a-lifetime to Bali.
The Oakley Surf Shop Challenge pits four-man teams (two surf shop pros and two shop employees) against each other for a chance to win $10,000, an advertising spread in Surfer magazine, and the title of best surf shop in the country. The seven shops who made it to the finals in Bali this year are Surf Ride (Southwest champs), Sunrise (Southeast champs), Sweetwater (Mid-Atlantic champs), 7th Street (Northeast champs), Channel Islands (Northwest champs), HIC (Hawaii champs), and Revolution (West champs).
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Before these teams boarded their planes and headed for surf paradise, we took the opportunity to glean from them some locals-only knowledge about their shops' home towns. Lucky for us (and you) they obliged. Next up is Jesse Mota, the co-owner of Revolution in Camarillo, California. (For info from the Hawaii champs, click here.)
And one last thing: Good luck to the finalists—you're all winners in our book—and you can follow the contest here: surfshopchallenge.com.
Where is the best place to grab a coffee, to lunch, and most important, to surf?
Mota: Best coffee: Element coffee. Best lunch: Olas Mexican Grill. Best surf: Point Mugu.
Tell us about the local trends. What are the top three brands in your shop, trends in your town, and places to be seen?
Mota: Brands in shop: Revolution, O’Neill, and Volcom. Trends in town: freeing the local skate park. Places to be seen: Outlaws for karaoke.
Surf lore: share with us a story about your town. It can be fact or fiction, but it has to be relatively well-known by local standards.
Mota: There had been rumors of a large white shark that would pass through a well-known surf zone frequently. Last summer, I tied my board up and left it floating in the water while I took a nap on my boat, after a long surf. The rumor was confirmed when I woke up for surf session No. 3 and discovered my board had been kindly tasted by a very large shark. He left it for me to ride, but I decided I wouldn’t paddle out again.