A diver in a shark cage attempting to get stunning underwater footage used a camera pole to place a camera in front of an approaching great white shark, which proceeded to bite the camera and dislodge it from the camera pole as if plucking an hors d’oeuvre off a toothpick.
The 18-foot great white shark then spit out the camera, all to the dismay of the diver, as the camera was no ordinary camera. It was a 360Heros camera that captures revolutionary 360-degree video with six GoPro cameras and special underwater scuba domes. It was being used to take the first 360-degree video of sharks.
The startup company, 360Heros, posted video of the incident for the first time last week, hoping to capitalize on its misfortune. You might want to watch in mute, however, unless you prefer the music to "Jaws" while watching an expensive camera unit—with an estimated value of over $5,000—descend to a watery grave:
The videographer in the video is Andy Casagrande IV, who was tasked with capturing extraordinary underwater video for use during Discovery Channel's "Shark Week."
It took a while before Casagrande emailed 360Heros CEO and founder Michael Kintner about what happened:
"Mike, I unfortunately have very bad news. A picture says a thousand words—see attached. I can't believe it, but the worst possible scenario happened yesterday. I only just now built up the courage to tell you, but while shooting with the 360 rig, after shooting awesome topside and behind the scenes 360, I took the rig underwater and after an hour of getting awesome footage, I pushed the envelope too far and an aggressive white shark bit and literally ate the 360—completely—all 6 cameras in one bite."
All the camera gear, SD cards, and historic footage sank to the bottom of the ocean off New Zealand.
Along with posting the video, Kintner posted a $5,000 reward for the person who retrieves the lost camera rig and its stunning footage, or what we assume to be stunning footage.
Kintner told Right this Minute that the diver wasn't able to fetch the camera himself because another great white shark was playing with the camera below the cage farther down. Kintner also said they learned they need to make the unit buoyant so it would float next time, and to remember putting on a safety cable.
Asked the chances of someone retrieving the camera, Kintner said, "Probably 2 percent. The water was pretty deep."
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