OFFICIAL PRESS RELEASE                                 
The Lomographic Society Proudly Presents:

Petzval (D)SLR Art Lens Raises $1 Million on Kickstarter.com in One Week

Petzval Rocks Kickstarter: We partnered with Zenit to reinvent  Josef Petzval's historical 1840 lens. In four hours, we surpassed our goal of $100,000 and in one week, reached $1 million thanks to the support of our Kickstarter backers!

Reineventing History: The rebirth of the 175 year-old Petzval Lens enables photographers to create wonderful and unique photo effects with today's (D)SLR cameras

The Petzval Look: Enjoy a swirly Bokeh effect, strong color saturation, artful vignettes, sharpness and narrow depth of field

PETZVAL ROCKS KICKSTARTER
Wow! We were all truly surprised when we surpassed our $100,000 Kickstarter funding goal in just a few hours, and reached $1 million in just a week! Thanks to the support and feedback from our Kickstarter backers, we, together with Zenit, can fulfil the high expectations of the newly reproduced 1840s Petzval Lens. The Petzval lens was invented 175 years ago, and we're thrilled to help celebrate its biggest success in the 21st century!