For Immediate Release
December 10, 2013 – San Diego, CA
Just in time for the holidays, Mizu and Burton Snowboards are proud to announce a new line of reusable water bottles featuring iconic Burton artwork, available now at Burton U.S. flagship stores and at www.mizulife.com/burton. The best part is that all of Burton's proceeds from the Burton x Mizu water bottle sales will go to The Chill Foundation, a non-profit youth development program founded by Jake and Donna Carpenter that changes lives through snowboarding.
Mizu has been working on collaborative products with Burton since Burton Team Rider Jussi Oksanen founded Mizu in 2008. The two companies share a mutual love of snowboarding, respect for the environment and the desire to protect the places where riders play.
"The Burton x Mizu water bottle project is close to our hearts for two reasons," said Jake & Donna Carpenter, Co-owners of Burton Snowboards and Founders of the Chill Foundation. "The first is that we're more focused than ever on sustainability and reducing our impact, and Mizu water bottles help in this effort. And secondly, Chill needs every dollar it can get so that more underserved youth can experience this life-changing program, which teaches critical life skills like patience, persistence, responsibility, courage, respect and pride through snowboarding."
In addition to supporting Chill, the latest collection of Burton x Mizu water bottles also helps reduce consumption of single-use plastic water bottles. The line of 100% recycled, BPA-free bottles comes in four stand-out graphic styles, which include the M8 Burton Performer Elite, M8 Burton Logo Glow in the Dark, M8 Burton Fairisle and V8 Burton AK Glow in the Dark.
"This new collection of Burton x Mizu bottles allows Burton to continue their support of Mizu's core mission to help reduce the overwhelming use of single-use plastic containers," said Tim Pogue, Mizu's CEO. "Now we can also help support one of the most effective non-profits to come out of our industry – The Chill Foundation."
Check out the new Burton x Mizu collection available now at all Burton Flagship store locations and also at www.mizulife.com/burton. And for more information, follow the hashtag #mizulife.
Mizu is the original action sports water bottle brand, dedicated to protecting where we play by providing innovative reusable containers that help reduce waste created by single-use plastic bottles and cups. Mizu’s core mission is to provide active people with smart options over single-use containers so that we can go have fun and feel good about it. Mizu partner brands include Nixon, Volcom, Electric, CAPiTA, Poler and Burton. The Mizu family includes action sports industry veterans and professional athletes that are unified by a passion for our sports and respect for the oceans, mountains and cities we play in. Our adventures inspire us to respect our playground. We call this living a #mizulife.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard.
Founded by Burton Co-Owners Jake Burton and Donna Carpenter, Chill’s core youth development program revolves around a six-week curriculum that uses snowboarding to teach life skills and increase self-esteem in at-risk and underserved youth between the ages of 10-18. Our six weekly themes; patience, persistence, responsibility, courage, respect, and pride, provide a framework for learning and personal growth. We use our time on the ride up to the mountain to introduce the weekly theme through an activity, and reinforce the concept during our time on the mountain. This structure allows participants to make meaningful connections to the curriculum while experiencing the innate joy of snowboarding. For more information on Chill, head to www.chill.org