Hurley and Nike have teamed up with Otis college of Art and Design to create a mentorship and an Art/fashion exhibit to be featured at Hurley’s H Space Gallery from October 20th to December 16th 2011, which will then be moved to display at the Nike headquarters in Beaverton, OR.
The program focuses on students to gain not only fashion education but to consider the effects on the environment for sustainable products.Specifically to making the garments timeless, material reusable and recyclable,and creating low impact through the process of materials. The 18 look collection was unveiled at the Spring 2011 runway show at The Beverly Hilton.
For full info, Read press release below:
COSTA MESA, CA – September 30, 2011 – Hurley, in conjunction with Nike and Otis College of Art and Design, presents “Considered,” an art & fashion-focused exhibit showcasing the works created through the tri-brand mentorship program created by Rosemary Brantley, Chair of Fashion Design at Otis College of Art and Design.
“The problem today is that fashion has become disposable and unsustainable. It is our responsibility as teachers and artists to empower our students to design with consideration,” explains Brantley.
“Consumers of the future will choose brands that can find solutions to challenges without compromising design or aesthetic. Designers who excel at creating beautiful and sustainable product will be the leaders of our future.”
Students were presented with project parameters rooted in the Nike Considered Index Tool, which considers all aspects of the supply chain from origins of the fiber throughout the life of the product. With that platform in place, students were challenged to consider three themes.
The first, Regenerative, is a focus on reusing, recycling or repurposing materials, garments or found objects to create new apparel expressions. The second, Heirloom, challenges students to create classic, timelessly valuable designs that improve with age and use.
And the third, Sustainable Design, is a modern approach to design solutions, teaching students to consider low impact, environmentally positive supply chains and defy traditional approaches to apparel design through creative use of construction, materials and process.
“For Hurley, the opportunity to support a design mentorship program rooted in sustainability and environmental awareness is one that makes perfect sense as it speaks to precisely who we are as a brand,” explains John Cherpas, SVP of Design for Hurley.
“This is more than just a fashion education. It is a consumer education, driving purchase behaviors that take into consideration the environment and sustainable practices in the fashion industry.”