Shinola teams up with American photographer Bruce Weber

Bruce Weber, Mary Kate Olsen and Carolyn Murphy at Shinola campaign launch event in Tribeca; Photo courtesy of Shinola

L to R: Photographer Bruce Weber, brand ambassador Mary-Kate Olsen, and campaign girl Carolyn Murphy at the Shinola campaign launch event in Tribeca, NYC; photo courtesy Shinola

America loves a good comeback story as much as it loves a good bike. Detroit-based manufacturer Shinola is paving the way to this sensibility with a new advertising campaign focused on capturing the spirit of their gritty city by teaming up with American filmmaker and fashion photographer Bruce Weber. A company release states, “Weber’s vision includes a varied group of locally casted individuals photographed alongside familiar face Carolyn Murphy, who epitomizes the independent spirit of the American tomboy.”

The breakout brand began manufacturing its handcrafted wares (luxury bicycles, watches, and leather goods) in 2011 with the belief that products should be built to last and that they should be built right here in America. Well known for its manufacturing heritage, Detroit offers an ideal landscape for such sentiments and Shinola has leveraged only the best resources to get the job done.

Housed within the College for Creative Studies in the former Argonaut building, Shinola founder Tom Kartsotis (founder of another notable brand, Fossil) grew the company’s talent pool with both locally sourced and imported team members such as lead bike designer and NorCal transplant Sky Yaeger. Our sense is this bedrock brand is here to stay. Enjoy Detroit.

Images from the new campaign below.

Carolyn Murphy teamed up with Detroit locals for new Shinola campaign: Campaign courtesy of Bruce Weber

Model Carolyn Murphy teams up with Detroit locals for new Shinola campaign; photo courtesy Bruce Weber

Shinola cycle featured in front of a local hang out; Campaign courtesy of Bruce Weber

Shinola cycle featured in front of local hangout Upper Cuts; photo courtesy Bruce Weber

Shinola cycle featured with historic Detroit jazz club, Cliff Bells; Campaign courtesy of Bruce Weber

Shinola bicycle featured with historic Detroit jazz club Cliff Bells; photo courtesy Bruce Weber

Shinola cycle and watch featured on local taking a ride through the neighborhood; Campaign courtesy of Bruce Weber

Shinola bicycle and watch featured on local commuter; photo courtesy Bruce Weber

For more information about Shinola and their line of American-made goods, go here.

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