GoPro branching out from action sports

Surfers, skateboarders, snowboarders and other action sports athletes have long been using GoPro cameras to capture otherwise-hard-to-get footage.

RELATED: Remembering surf photography in the days before GoPro

Now, GoPro is integrating the camera into everything from toddler walkers to the bumper of a BMW.

In a press conference today, GoPro CEO Nick Woodman announced the GoPro Developer Program, which has been quietly operating for more than a year.

“Over the last few years we’ve been excited by the creativity and enthusiasm other brands have demonstrated when integrating GoPro into their own solutions,” Woodman said. “The GoPro Developer Program is a way for us to celebrate the innovative work of our developer community and more importantly, help enable what comes next.”

GoPro Developer Program

GoPro has partnered with brands like Go Puck, which is a power outlet for people on the go.

As part of the program, GoPro has supplied both major companies and small, promising startups with toolkits. The kits provide information and the tools needed to pair with the camera, create housing and mounts and develop smartphone apps.

Some of the companies in the program include Fisher-Price, Periscope and BMW.

“To me, this is exactly what best-of-breed technology companies should be doing – taking the best of their own offerings and combining them to drive innovation and elegant solutions,” Paul Scurrell, CEO of Timecode Systems Limited said. “The end result is a product combination that’s greater than the sum of two halves, providing the end user with the best possible solution available.”

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