The experience for the shark is “like a person suddenly shining a very bright light in your eyes in a dark room, and it’s not pleasant,” says chemist Eric Stroud, who, along with marine biologist Dr. Patrick Rice, founded Shark Defense, the company responsible for the technology behind the bands.
The theory is that most shark attacks occur in murky, shallow waters off the coast where there are a high number of swimmers and sharks sharing the same space. In this environment, sharks rely heavily on their electroreceptors instead of their eyes to “see” what’s around them.
Most of the time, sharks get it right and leave people alone. Occasionally, though, they don’t.
Sometimes when relying on their electroreceptors, a curious shark may bite a person in order to figure out what he or she is. By messing with these receptors, the company hopes to cut down on deaths by sharks.Dr. Rice says that the effect of Sharkbanz is amplified if many people in a group of swimmers or surfers are wearing them. Therefore, as more people choose to wear Sharkbanz, the more everyone’s risk should be reduced.
The company doesn’t claim to offer a 100 percent guarantee of protection, but their website does provide the evidence of their extensive testing, plus customer testimonials, detailing how the Sharkbandz repel sharks.
And with sharks being front page news for most of 2015, you can see how many ocean goers would be willing to pay 60 bucks for some piece of mind.
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