Pro skier launches Kickstarter to fund Super Bowl ad about climate change

Professional skier and Protect Our Winters ambassador Julian Carr has concocted a plan to spread factual information about climate change to the masses … And it has to do with football.

More specifically, the Super Bowl. It could be argued that Super Bowl commercials have become larger than the game itself -- they are written and talked about ad nauseum for the days before and after the game everywhere you look.

Carr wants to create a commercial about the dangers of global warming that airs to the largest television audience of the year, that of the Super Bowl. So he has started a Kickstarter campaign to raise the funds.

And San Francisco-based advertising agency Goodby Silverstein & Partners has agreed to create the Super Bowl commercial pro-bono. Having created 25 Super Bowl ads in the past, they clearly know what works in this limited 30-seconds and can help deliver the type of impact that is needed for this issue.

So what the funding seeks is the $5.5 million price tag to buy the ad space. Obviously this is a large chunk of change, but one that is most certainly going towards a good cause.

As Carr says in a separate video on the campaign’s page, “Let’s get humanity’s biggest issue in front of humanity’s biggest audience: the Super Bowl.”

You can find out more about the campaign on Kickstarter.

Air pollution from a power plant. Photo: Pixabay/Pexels

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