Etnies part of the Maloof Money Cup

Etnies Presents the Maloof Money Cup Festival Village
etnies Partners with Joe and Gavin Maloof by Sponsoring Festival Village at the Largest-Pursed Event in Skateboarding History

April 10, 2008 (Lake Forest, CA) – etnies is proud to announce the etnies Festival Village at the Maloof Money Cup from July 11-13 2008, featuring more than 40,000 square feet of skateboarding retailer and manufacturer booths with interactive games, challenges and chances to win prizes, including a charity raffle for a new vehicle.

"It's hard to believe skateboarding has progressed to the level that a pro can make $100,000 for winning one street contest," said Pierre Andre Senizergues, CEO and owner of etnies. "etnies' roots are in supporting skateboarders, and I'm really happy to partner with Joe and Gavin Maloof on an event that will drive the progression of skateboarding."

The Maloof Money Cup is a three-day festival and U.S. Skateboarding Championship that will take place from July 11-13, 2008 at the OC Fair & Event Center in Costa Mesa, California during the opening weekend of the OC Fair. The event will include a Men's and Women's Pro Street Contest, and a Men's Pro Vert – and the U.S. Amateur Championship, the Maloof Money Cup boasts the largest purse in the history of professional skateboarding with over $450,000 in prize money, while also setting the benchmark at each prize level. For tickets and additional event information, visit the official website at .

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities. For additional information, visit