LRG Premieres ‘Life Colors’ Fall 2012

Men’s urban fashion line LRG is already geared up for fall with the release of their 2012 line. Despite the untimely loss of Co-Founder and Creative Director Jonas Bevacqua in 2011, LRG pressed on to create a thoughtful approach to their artistic process. Their video entitled ‘Life Colors’ exhibits the brand’s passion and commitment to the artist within.

As their mission statement goes, “Hustling isn’t reserved to black and white thinking. Life Colors are what allow creative individuals to see past boundaries. Existing in everyone with aspirations for more than just average, the strength of seeing in color leads to diversity. Capable of inspiring people from the world of music, action sports and art, these are the individuals whose dreams are visual realities. Make the most of it and be brilliant, then think about what we stand for. You live and die with your Life Colors.”

Get inspired with the ‘Life Colors’ video below and check out the fall collection here.

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LRG Presents: Life Colors – Fall 2012 from LRG on Vimeo.