Each year, POWDER releases their annual Buyer’s Guide, a collection of the top skis in the industry, each pair rigorously tested by staff members and presented to the consumer in time for the winter season.
In the wake of this year’s political, environmental and social turmoil, the staff at POWDER wanted to do something different — to disrupt the materialistic cycle of the ski industry and give back to some of their favorite non-profits, organizations that work with minimal budgets against astronomical challenges.
After POWDER tests and selects skis to be included in the Buyer’s Guide, each brand chosen is asked to send in a brand-new pair of skis to be photographed.
In an effort to give back, this year POWDER asked each participating brand if they would like to donate their skis to be sold on the publication’s online store, with 100 percent of the proceeds going to one of five non-profits associated with the ski industry.
Along with those foundations, for the next two weeks the American Red Cross will also be featured as a donation option in an effort to provide relief to the areas affected by recent hurricanes and wildfires.
Just visit the Moving Mountains portion of the POWDER Store, select your skis and which non-profit you would like to donate to. POWDER will make the donation and ship your skis to you.
Because of limited inventory, skis available on the site come in one size, and no refunds or exchanges will be available.
At the end of the day, this program is about one thing: “Skiers supporting skiers. We want to raise awareness and become the liaison between skiers and the foundations that support our community,” POWDER’s associate editor, Sierra Davis, told GrindTV.
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