50-percent Off Surf Vids At SwarmOn Surf

Refer Friends and Earn SwarmOn Credits towards Purchases, Percentage of Proceeds to Benefit Non-profit Partner, Save The Waves

SANTA CRUZ, CA.—April 1, 2011—Created by surfers for surfers, SwarmOn Inc. today opened SwarmOn Surf (swarmon.com), offering deep discounts on surf-related gear, trips and products. SwarmOn Surf brings the Internet phenomenon of social buying to the surf industry for the first time. The site's debut deal features 50 percent off "on-demand" surf movies from TheSurfNetwork.com—the largest and most extensive collection of premium surf video content on the Internet. Upcoming deals include 40 to 90 percent off surfboards, surf camps around the world, clothing, board bags and more.

"We started SwarmOn to help connect surf retailers with new customers and provide easy access to deep discounts on stuff that surfers and surf fans want," said Robert "Wingnut" Weaver, co-founder of SwarmOn. "Most surfers would rather be surfing than doing almost anything else, and we're always looking for deals on gear, trips and other surf products. SwarmOn makes it easy for people everywhere to get a discount on great surf merchandise —from boutique surf brands as well as big, well-known companies."

In addition, SwarmOn announced a referral program for subscribers, allowing them to refer friends and receive credits ("Bunny Bucks") to use towards future purchases when their friends buy on SwarmOn.

Get a Surf Fix—at 50 Percent Off

For those times when you just can't get in the water, SwarmOn's opening deal is the perfect solution. For $10, get $20 worth of surf videos on demand from TheSurfNetwork.com. Download and watch your favorite surf video whenever you want and on whatever device you choose, whether that's a laptop, an iPod or even your TV.

TheSurfNetwork has the most extensive collection of premium surf video content on the Internet —from the latest videos like Stoked and Broke and One California Day to classics like The Endless Summer and Five Summer Stories.

TheSurfNetwork deal will only be available for a few days before the next deal goes live. Next in the line-up — 52 percent off of a Roxy/Quiksilver surf camp in Costa Rica, 40 percent off a surfboard from Santa Cruz Surfboards, and 60 percent off polarized sunglasses from Pleasure Ground.

Refer a Friend and Get Even Bigger Discounts

With SwarmOn's referral program, SwarmOn members can refer friends and make 2 percent of what their friends buy for 90 days. Every member gets a referral link they can share via Facebook, Twitter, and email to invite friends to join SwarmOn. For each referral who buys a deal on the SwarmOn site, the original member gets a credit ("Bunny Bucks") in their SwarmOn account for 2 percent of their referral's purchase. There is no limit to the number of referrals or amount of Bunny Bucks a member can earn.

Help Save The Waves

SwarmOn was started by a group of surfers with the goal of bringing great deals to consumers, delivering new marketing and sales channels to the surf industry — and providing support to ocean-based non-profits around the world. SwarmOn Surf's non-profit partner is Save The Waves Coalition, a global nonprofit organization dedicated to protecting and preserving the coastal environment, with an emphasis on the surf zone, and educating the public about its value.

For every purchase made on SwarmOn Surf, a percentage of the proceeds will go to Save The Waves Coalition. SwarmOn and Save The Waves share the belief that wild coastal areas around the world are precious and valuable, and need to be protected.

SwarmOn Inc. is based in Santa Cruz, California. The company plans to launch daily deals in other active sports in 2011 — next up, SwarmOn Golf.