ASP International To Open Branch In Southern California


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ASP International To Open Branch In Southern California

The Association of Surfing Professionals International Ltd (ASP) isexcited to announce it will establish an international branch office inSouthern California in the United States. The office will open 1 December 2005.

In line with ASP’s strategy to stimulate growth of its second tier WorldQualifying Series (WQS) event schedule within the region, the opening of a branch office in the USA will create more opportunities for ASP North America members to fulfil their aspirations in the professional surfing arena, plus it will provide a new range of services for ASP’s existing partners.

“The North American region is a major area of growth and has importance to the ASP globally, said ASP International CEO, Brodie Carr. “It’s a lynchpin in the development of professional surfing and when the new branch office opens later this year, our key focus will be growing the second tier of the ASP tour, the World Qualifying Series.

“Surfing America is very pleased to see that ASP is restructuring its program, said Mike Gerard, Surfing America’s Executive Director. “We believe this change is the right business decision for both organisations. It will allow the WQS rights holder, the ASP, to do business directly with the North American promoters who own the events. Surfing America looks forward to working closely with ASP as it develops young athletes to feed into the ASP system.

“This in essence should see the sport expand at the WQS level, added Carr. “Therefore it will allow us to create a solid platform and structure with the one objective being more opportunities for North American surfers to make the final ascent into the WCT.

“This is a dynamic time for the ASP, Carr continued. “We are going through a major overhaul in many departments and this is a major step toward cementing a bright future for professional surfing. We have known for many years that there is huge potential and now we are going about restructuring our operation so we can tap into it.

The ASP and Surfing America will continue to work together for top to bottom growth of the sport in the USA.

ASP International Ltd is the world governing body for professional surfing since 1976.